Oct. 25, 2022
B2B Marketing | Part1 – The Changing landscape
B2B Marketing
Part1 – The Changing landscape
What has it changed – 4 core areas
- Will Microsoft merge aspects of LinkedIn into MS Viva? Some of the services are changing on LinkedIn - it is Microsoft’s social network after all.
- Will it blend services together to take on Salesforce?
- B2B is a big market – people are realizing this. Think TikTok – which is eating LinkedIn’s market share
- The pandemic happened – B2B buyers are happy to bypass sales and buy direct.
People doing or taking a traditional approach need to add or complement their marketing armory.
Come back for the next part and the others to learn more about:
- Personas
- Human to human
- Go to market Strategy
- B2B Content that resonates
- Dark Social & Attribution
Remember, we need to:
“Create conversation not conversion”.